Approaching a Design Firm

by Chris Arnold on September 02, 2009

It’s typical to come across a potential Client that’s not yet had an experience with a designer before; or perhaps, at least not a pleasurable one. Contrary to some businesses beliefs, there are certain things that both the Designer and Client should have in mind prior to a first in-depth meeting. Here, we’ll review with you important items to have in mind when speaking with your design team.

The Essentials

In order to get started on the right foot, it’s important to have particular variables lined up on your end. First and foremost, your business goals should be clearly defined and outlined for review in your conversation with the Designer. It should be evident up front what you want to get out of any new project and definitive goals are the best way to begin.

Take time to go through what assets exist (identity, business card, website, etc.) at that time, and explain what assets may need to be improved upon during the project. If you begin working with a Designer, he or she will request these baseline documents for review to better understand what systems may already be in place. Be prepared to provide the Designer with your logo, business materials, photography, and any other asset that could benefit the specific project.

Timelines and budgets are more often than not the most difficult details to attain from perspective Clients. Do your homework up front and give yourself the opportunity to better understand these specific landscapes before engaging in conversation with a Designer. If you have a required go-live date, note that up front. Understand if a job becomes rushed, you may be susceptible to increased fees. And perhaps most importantly, identify a budget range from the onset and understand that cheap isn’t better. The old adage is, in fact, quite true when it comes to custom web development: You do get what you pay for.

Keep In Mind

Not all design firms are created equal. Much of what you’ll be evaluating is aesthetic and technical know-how, but also the personality fit between your parties. You’ll be working with this person or team for an extended period time, so isn’t it important that you work well together? We think so.

In addition to the basics noted above, remember that it’s also the Designer’s responsibility to ask leading questions in order to draw out pertinent information. I’ve seen this done in different ways, but most notably a kick-off questionnaire (via phone or in-person) is often a great way to begin. Laying all the cards on the table, so to speak, can immediately identify areas that may require extra attention.

But beyond requirements, fees, and deadlines, consdier this: it comes down to communication. You’re all on the same team and your success becomes the Designer’s success, as well. Why not develop a quality relationship from the process as well?